Market Entry
Your format.Our market.
Morocco is developing new industries at a pace few emerging markets can match. Every sector is looking for its professional platform. We anchor yours in the institutional ecosystem from day one.
The Opportunity
A country building its industries faster than the events that serve them
Morocco’s economic trajectory creates demand for international events in automotive, aerospace, energy, logistics, agribusiness and tourism. With record public investment, rising foreign direct investment and major infrastructure milestones including the 2030 World Cup, the country needs trade shows, congresses and B2B platforms that do not yet exist locally. K Events acts as your market entry partner, connecting international organizers with the institutions, funding and buyers needed to succeed with a first edition in Morocco or Africa.
USD 41 Bn
Public investment in 2026, a historic record
+31.5%
Net foreign direct investment, H1 2026
2×
GDP per capita target by 2035 (New Development Model)
2030
FIFA World Cup, co-hosted with Spain and Portugal
34 → 80 M
Airport passenger capacity by 2030
14.1 M
Visitors January to August 2026, up 4.5%
Sources: Ministry of Economy and Finance; Office des Changes; ONDA; Ministry of Tourism.
Sectors
Six sectors with a budget and a timeline
Automotive & Aeronautics
Auto exports +14.5% by August 2026; aeronautics +19.3% in H1. Subcontracting, supplier and MRO trade shows near Tangier, Kenitra and Casablanca.
Energy & Hydrogen
52% renewables target by 2030; USD 35 Bn in hydrogen projects. Energy transition and decarbonization conferences.
Ports & Logistics
Tanger Med, Africa’s largest port; Nador West Med expected Q4 2026. Supply chain events on the Europe, Africa, Atlantic hub.
Agribusiness
MAD 52.4 Bn in exports in H1 2026, +5.7%. Agritech, food processing and water management trade shows for pan-African buyers.
Digital & Offshoring
Digital Morocco 2030, USD 1.2 Bn committed. Tech congresses, customer experience and outsourcing.
Tourism, Sport & 2030
14.1 M visitors by August 2026; six renovated stadiums. Hospitality, sport business and association congresses.
Partnership models
Your format, our ground
Licence
We operate your format under licence and manage the Moroccan edition under your brand and standards.
Joint Venture
We co-own the Moroccan edition: shared investment, shared P&L.
Co-organization
Your team leads. We act as local reference organizer and institutional partner.
How it works
From first conversation to first edition
Analysis
We map your portfolio against Morocco’s growth sectors and identify the formats with the highest potential.
Anchoring
We secure the host institution, co-funding and sector federations behind the edition.
Structuring
We define the model, the business case and a launch date.
Launch & Growth
We deliver the first edition, then grow it year after year with the same local team.
Proof of concept
Our model, live
Event Licensing Summit
Marrakech · September 2027
Our own platform where destinations and event organizers meet to licence, relocate and launch formats. Morocco is its first market.
120 to 150
Senior attendees
15+
Destination delegations
40+
Organizer delegations
15+
One-to-one meetings per delegate
Event Licensing Summit is an event created and owned by K Events.
Start with a first conversation
Your first step: a working session where we analyze your portfolio against Morocco’s growth sectors. You leave with a shortlist of formats, the likely host institution for each and the funding logic.