Exterior facade of the Morocco Kingdom of Taste pop-up store in the 1st arrondissement of Paris

Morocco Kingdom of Taste, Paris

One month. Two immersive dinners. A concept store that brought Morocco to the heart of Paris.

The brief

The challenge.

K Events conceived, designed and operated Morocco Kingdom of Taste, a month-long immersive concept store in the 1st arrondissement of Paris, showcasing Morocco's finest products and territories to an international audience.

What we delivered

Full scope.

Interior of the Morocco Kingdom of Taste concept store in Paris by K Events

Venue sourcing, concept & fit-out

Venue sourcing and contract negotiation, full concept development, fit-out and operational management, across one month, K Events turned a Parisian address into an immersive environment that embodied Morocco's identity.

Opening dinner at Morocco Kingdom of Taste, ministers and Moroccan exporters in Paris

Two immersive opening dinners

Two carefully curated evenings to launch the space, each hosting 60 guests. The first brought together ministers, institutional delegations, Moroccan exporters and international distributors. The second hosted press and influencers, journalists, editors and content creators invited to amplify Morocco Kingdom of Taste worldwide.

Visitors at the Morocco Kingdom of Taste retail space in central Paris

Retail & footfall

Thousands of visitors through the doors across the month, with on-site sales bringing Morocco's products directly to Parisian consumers and international buyers.

Live cooking show by a renowned chef-influencer at Morocco Kingdom of Taste, Paris

Influencer & press campaign

A targeted influence and press campaign extending the reach of the concept store beyond its physical walls, generating coverage across social media, lifestyle press and digital platforms.

By the numbers

month

immersive dinners

150

guests, influencers, officials & press

20,000+

visitors total

Paris

1st arrondissement

About this project

Morocco Kingdom of Taste was a pop-up store concept designed and operated by K Events in Paris. This brand experience project combined retail, hospitality and press, creating an immersive space that showcased Morocco's finest products to Parisian consumers and international buyers. K Events managed the full scope of this ephemeral retail project, from concept and interior design to event programming, press relations and influencer campaigns.

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