Morocco Partner Country pavilion at the Summer Fancy Food Show, Javits Center New York

Summer Fancy Food Show, Partner Country, New York

390 m². 40 exhibitors. Morocco's most visible presence on the US food scene.

The brief

The challenge.

The Summer Fancy Food Show is North America's largest specialty food event. For Morocco's participation as Partner Country, K Events designed, built and operated the national pavilion from concept to delivery.

What we delivered

Full scope.

Wide-angle view of the Morocco pavilion at the entrance of the Summer Fancy Food Show, with the show signage visible

Pavilion design, identity & on-site advertising

390 m² national pavilion, conceived, fabricated and installed at the Javits Center, New York. A complete visual identity designed for Morocco, from brand guidelines to signage, adopted across multiple international trade shows for years. Advertising space secured throughout the show for maximum visibility beyond the pavilion.

Partner Country

Morocco's designation as Partner Country required a pavilion that went beyond exhibition. Full ceremonial protocol, institutional representation and special activations.

Forty Moroccan agri-food exhibitors inside the Morocco pavilion in New York

40 Moroccan exhibitors

Coordination and on-site support for 40 Moroccan companies, agri-food producers, exporters and institutions, present across the 3-day event. Structured B2B meetings between Moroccan exhibitors and American buyers, distributors and industry professionals.

Specialty Food Association president interviewed by K Events journalists on the Morocco pavilion at Summer Fancy Food Show

Cooking shows, press trip & coverage

Live cooking shows generated on-site moments, and a press trip program brought Moroccan national press and international media to amplify them. Together: 150 articles across 80+ media outlets.

By the numbers

390 m²

pavilion

exhibitors

150

media placements

80+

media outlets

days

About this project

K Events managed Morocco's participation at the Summer Fancy Food Show in New York. This New York pavilion project required full turnkey operations, design, fabrication, logistics and on-site management. K Events has managed Morocco's presence at this event across multiple editions, establishing a consistent and high-impact pavilion for Moroccan exporters on the US market.

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