National Crafts Week Morocco — campaign hero visual featuring traditional Moroccan craftsmanship

National Crafts Week Morocco Communication Mandate

12M+ impressions. 100+ articles. Moroccan craftsmanship, amplified worldwide.

The brief

The challenge.

Morocco's National Crafts Week is the country's flagship event celebrating traditional craftsmanship. K Events was entrusted with the full communication mandate — strategy, production, press and digital — to amplify the event nationally and internationally.

What we delivered

Full scope.

Brand & visual identity

Full brand guidelines and logo redesign for the event — creating a coherent visual identity deployed across all communication channels.

K Events shooting the institutional film for National Crafts Week Morocco

Audiovisual production

We wrote, produced and directed two films — a promotional film broadcast on Morocco's leading national TV channels and an institutional film screened at the opening ceremony, attended by government ministers and senior officials. Radio spots scripted, produced and broadcast across Morocco's leading stations.

International journalists visiting Moroccan craft workshops during the K Events press trip

International press trip

A curated press trip program hosting fifteen international journalists, editors and influencers for one week — visits to craft workshops, designer studios, manufacturing facilities and cultural sites across Morocco. Coverage secured in Vogue Arabia, i-D Magazine and international trade and lifestyle press.

Social media campaign visual for National Crafts Week Morocco — 12M+ impressions

Digital & social media

A coordinated social media campaign running across the full event week — 12M+ impressions across platforms.

By the numbers

12M+

social impressions

100+

articles

80+

media outlets

intl. press & influencers

1 week

national & intl. coverage

About this project

This full communication mandate was delivered by K Events, a communication agency based in Casablanca, Morocco. The campaign combined audiovisual production, press relations and digital communication to amplify Morocco's National Crafts Week nationally and internationally. K Events managed the complete communication scope — from brand identity and film production to international press trips and influencer campaigns — generating 12M+ social media impressions and coverage in international lifestyle publications.

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