AFI Annual Conference in Marrakech — main stage and international food industry audience

Association of Food Industries Annual Conference, Marrakech

Five days. 300+ industry leaders. Six panels. One platform that delivered.

The brief

The challenge.

The Association of Food Industries needed more than a conference. They needed a platform — one that would bring together the world's most influential food industry executives, Moroccan institutions and exporters, and create the conditions for real business to happen.

What we delivered

Full scope.

Former Coca-Cola CEO speaking on stage at the AFI Annual Conference in Marrakech

Conferences & panels

Six high-level panels designed around the industry's most pressing issues. Curated speakers — C-suite executives from global multinationals, Moroccan institutional leaders and sector experts.

B2B matchmaking

Structured one-on-one meetings between international buyers and Moroccan exporters. We recruited and selected the right participants on both sides, then engineered the meetings to produce qualified leads — not just conversations.

5-day program

Full hospitality management across five days — accommodation, ground transport, themed dinners, visits to historic sites and cultural landmarks, curated exclusive experiences. Every touchpoint of the program designed to deepen relationships and showcase Morocco.

Closing gala dinner

A formal closing ceremony bringing together all delegates for a final evening — closing speeches, live musical entertainment, signature gifts, and a celebration of the connections built across the week.

By the numbers

300+

participants

200+

international delegates

panels

days

gala dinner

About this project

This B2B conference in Marrakech, Morocco, was organized by K Events for the Association of Food Industries. The event brought together over 300 participants from Morocco and internationally, including C-suite executives from global food multinationals and Moroccan institutional leaders. K Events managed the full event — from content architecture and speaker curation to logistics, hospitality and gala dinner. The five-day program included six high-level panels, structured B2B matchmaking sessions between international buyers and Moroccan exporters, and a closing gala dinner. This type of high-stakes corporate conference in Morocco requires a full-service event agency capable of managing both strategic content and operational execution simultaneously.

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